Hi!
I am Lena Bontia
From the very beginning, two things have driven me: a fascination with advertising and a desire to make a positive impact. These passions are reflected in my academic journey, where I earned a BA in Journalism & New Media and an MA in Sociology & Communications. Together, they’ve shaped my ability to connect with audiences and uncover meaningful insights.
​
In my career, I bring a unique combination of customer-first thinking and a relentless curiosity for data-driven solutions. My mission is simple yet ambitious: to inspire others to see the magic in digital advertising the way I do. Whether it’s crafting campaigns or optimizing strategies, I’m always focused on delivering impactful results while keeping people at the heart of everything I do.
​
When I’m not immersed in the world of digital advertising, you’ll find me exploring gravel trails on my bike or strolling with my Cavalier King Charles Spaniel, Cukier (whose name means “sugar” in Polish—a perfect reflection of his sweet personality). Audiobooks are often my companion during these moments, fueling my love for continuous learning and storytelling.
​
My Experience
Skills & Strenghts
From an early age, I’ve been captivated by the art and science of advertising. I was the person who arrived early at the cinema to watch the ads, intrigued by how brands communicate their stories. My fascination deepened when I learned about "ad blindness"—the phenomenon of consumers subconsciously ignoring ads—and I became passionate about creating campaigns that break through this barrier.
​
This curiosity led me to a career in digital advertising, where I combine my love for technology, consumer psychology, and business growth. My focus has always been on crafting data-driven, impactful messages that resonate with the right audiences, helping businesses achieve measurable success.
Professional Highlights
Using Insights to Achieve ROAS Goals
I helped create a campaign for replacement accessories using consumer insights to build a media plan. We successfully achieved a positive Return on Ad Spend (ROAS), demonstrating the effectiveness of data-driven marketing.
Winning with Empathy
As a PR Account Manager, I joined the New Business group to win a new VOD client. By understanding the Polish market and tailoring our approach, I helped secure a successful partnership with a UK-based client.
​Pioneering Gen Z Approach
​I transformed the ad targeting for a new haircare line by focusing on Gen Z consumers. This led to a 25% increase in total sales, showcasing the power of consumer-centric marketing.
Certificates
 |  |
|---|---|
 |  |